What are Keywords?

Keywords are ideas and topics that define what your ad/ content is about. In terms of SEO (Search Engine Optimization), they're the words and phrases that searchers enter into search engines (such as google, bing, yahoo, etc.), also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to a simple words and phrases, those are your primary keywords.

As you post your ad, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

Examples of keywords

If you have dogs that you want to advertise, keywords might be “dog breeds”, “puppies for sale”, “dogs for adoption”, “dogs for sale”, etc depending on what your intention is. To create an ad, on title, enter your keyword and the ad title will look like ‘German shepherds dogs for sale in Avondale’.

Why are keywords important?

Keywords a…

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